Caden's Marketing Class Blog

     The brand I've picked today is the Danish game developer, Ghost Ship Games. What interested me in their product was their continued success with their game, Deep Rock Galactic, a game that I've enjoyed, and expansion into board games and publishing. I've relatively only ever heard them spoken about in a positive manner, due to their amazing community management and listening. I was also inspired by the previous student example on Stardew Valley , which helped me make my final choice. Their values are very impressive, using their publishing page for my example, they state "We believe in fair deals, equal partnerships, full transparency, and consumer-friendly business models. If people are happy to buy your game, you know you are on the right track. We believe game development is at its best when the developers and fans get to share the passion for the project. " -----------------      Three specific things people are saying about Ghost Ship Gam

  Marketing in the News        In this post, I'll be writing about McDonald's debut of the "Chicken Big Mac" and their dupe restaurant chain they've done to help promote it. The reason I picked this article is because everyone knows McDonald's, and their promotions have massive budgets to play around with, letting them to lots of different extreme ideas. The issue right now is McDonald's has had a small drop in sales and is looking to regain control of their market share.     McDonald's value proposition is to be affordable to a wide audience, convenient and fast, and to cater to as many people as possible, I believe this advertising campaign is an attempt to cater to an even wider audience that may enjoy chicken over beef.     Starting October 10th, McDonald's will have a limited-time item alongside their iconic "Big Mac" that will replace the burger with chicken. They state that they're tapping into their fans' interest in "

About Me! My name is Caden, I'm 20 years old and love to learn as much as I can about the things I'm interested in and see all sorts of things. I was prompted to enroll in this course because I wanted to get a degree in business and learn to market better, I'm pursuing a two-year degree/certificate in business. I'm interested in marketing because it's the area I think I have the least experience in and want to get better. Outside of college, I'm passionate about games and their development, with an interest in esports, and animals, having 4 different cats in our house. I also like LEGO! I was told to include a photo or photos of myself, so here's one from the time I met Weird Al Yankovic and another where I met Stardew Valley creator, ConcernedApe!